FIRESIDE

What's your
biggest dream?

FOR YOUR PRACTICE

If your profit margin is dying,your culture is too.

Paying more, by design

Same city. Same supplier.
Three practices. Three prices.

One SKU — SonicFill 3 bulk composite refills — quoted three different ways in the same market.

SonicFill 3 bulk fill composite refills
SonicFill 3 · Bulk Fill Composite · A1
Practice A
$182
Practice B
$156
Practice C
$124

Nobody pays the same rate. Without group leverage, the price is whatever you happened to be offered.

The Advantage of Scale

DSOs aren’t smarter.
They’re bigger.

Same market, same procedures, same suppliers. The difference is leverage — and it compounds every year.

Total pay + benefits package value
Private practice$59,990
DSO-backed$68,070
Annual marketing spend per location
Independent$18K
DSO-backed$120K
Supply costs, last four years
IndependentUp 30–60%
DSO-backedDown 25–50%

Full-time hygienist, 1,664 hrs/yr at a $35.00/hr market base: base salary $58,240 both sides, plus benefits — health/dental/vision ($6,000 vs $1,500), 401(k) match ($2,330 vs $0) and CE/licensing ($1,500 vs $250). Totals: $68,070 DSO vs $59,990 private practice — roughly 13.5% more package value.

Scale is the only variable they have that you don’t. Fireside gives it back.

Our Point of View

The Pediatric
Dream Practice.

Our Point of View

The Fireside formula.

01

Time

A concierge team absorbs the vendor calls, the price checks, and the reordering — so the hours go back into patients and your family.

Hours back, every week
02

Stress

No more guessing whether you're paying the right price. Vetted vendors, group pricing, and one team accountable for keeping costs from creeping back up.

One team accountable
03

Money

Stop the overhead bleed and reinvest the recovered margin into the growth engine, your people, and the culture you're building.

Margin back in the practice

The things you can't get anywhere else.

Our members get access to resources, expertise, and training designed exclusively for Fireside members.

Friends of Fireside

The deepest bench in pediatric dentistry.

Dr. Ann Bynum

Dr. Ann Bynum

Pediatric Dentist, DDS
Holly Tree Pediatric Dentistry — Simpsonville, SC
Practicing since 1997 (27+ years) · Board Certified · AAPD Southeastern District Trustee
Dr. Josh Solomon

Dr. Josh Solomon

Pediatric Dentist, DDS
Livermore, CA
20 years in practice · 6,000 sq ft facility · Teaching center for other pediatric dentists
Dr. Reza Ardalan

Dr. Reza Ardalan

Pediatric Dentist, DDS
Port St. Lucie, FL
22+ years in practice · DMD, Nova Southeastern University · Former Chief Resident, Miami Children's Hospital
Dr. Miranda Kalaskey

Dr. Miranda Kalaskey

Pediatric Dentist, DDS
Chapmanville, WV
Diplomate, American Board of Pediatric Dentistry · DDS, West Virginia University · Pediatric residency, East Carolina University
Dr. Sam Mize

Dr. Sam Mize

Pediatric Dentist, DDS
Anchorage, AK
~10 years in practice · DDS, Texas A&M Baylor College of Dentistry · Pediatric specialization, Medical University of South Carolina
Dr. Josh Twiss

Dr. Josh Twiss

Pediatric Dentist, DDS
Flossy Pediatric Dentistry — Myrtle Beach, SC
Board Certified · "Most Outstanding Potential in Pediatric Dentistry," SUNY Buffalo · Pediatric training, Women & Children's Hospital of Buffalo
The Network Effect

Every new practice makes the group stronger.

Shared wisdom, shared leverage — it only gets better as it grows.

More Practices
→
More Collective Volume
→
Stronger Group Pricing
→
Every Member Wins
What that looks like on one product

CaviWipes, one year

An average practice
60 cases / yr
The Fireside network
5,000+ cases / yr

You get the advantage of buying at that volume without having to buy at that volume.

Case Study

What that looks like in one practice.

MapleTree Pediatric Dentistry practice interior
$29,000
savings
5.7× membership fee
● Real people, not a ticket queue
Support that knows your practice

Concierge Support

Text Abbey or Rachel directly with a question, an order issue, or anything you'd like a second set of eyes on for your practice.

Abbey, Concierge Support Manager
Concierge Support Manager

Abbey

Registered Dental Hygienist
Purchasing Manager for 10 Years

Text Abbey334.523.8017
Rachel, Director of Concierge Support
Director of Concierge Support

Rachel

Registered Dental Hygienist

Text Rachel205.827.8836
Practice Advisors

A dedicated advisor for the bigger picture.

Beyond day-to-day support, every member is paired with a Practice Advisor who knows your numbers, your goals, and your market — and checks in on the plan, not just the problem.

Luke Wortman, Practice Advisor

Luke Wortman

Practice Advisor

Go-to order: grilled oysters, every time. Luke keeps a running list of the best coffee shops near every pediatric dental office he visits — the offices are the best part of the job, the espresso is a close second.

Brandon, Practice Advisor

Brandon

Practice Advisor · Crown Expert

If it goes on a tooth, Brandon has an opinion on it. He's the network's crown expert — zirconia versus stainless steel, sizing, seating, and what each option really costs you per case — and he'll walk your team through it chairside.

Text first. No phone tree, no waiting on hold.

One advisor who already knows your practice's history.

Same-day answers on ordering, discounts, and equipment.

Join Today

Grow Together.
Never Alone.

Fireside — the concierge community for pediatric practices building your dream practice.

01
Fill out the form
02
Schedule your 30-minute onboarding call with our concierge team
03
Start your membership, stop overhead bleed